Whether you are using YouTube or have fully taken control of your video content with a branded video platform, there are 5 basic best practices to follow in order to make the most of your marketing efforts.
1. Make your videos easy to find
You would not believe how many companies we come across on a daily basis that have a decent amount of videos on YouTube, and not only no videos incorporated into their website, but not even a link to their YouTube channel. If you have videos you want to be seen, make sure you can find them from your main website.
2. Use clear branding
Many company names are similar to other company names or are already taken on video sites like Vimeo and YouTube. Always use your full company name in your video site description or name. Additionally, upload your company logo and use both in each video best you can. Linking your video content to your main site solves most of this problem, but you want to make sure anyone coming across your video content clearly understands who you are.
What good is a video view without an actionable effect? Make sure each video and site description has a link to your main website or desired landing page. Call-to-Actions not only increase view-to-lead conversions, but provide the means to measuring your video campaign. Check out our innovative IN-VIDEO call-to-actions available on the BroadcastCloud.
4. Broadcast your videos
Your video is only as valuable as the people who view it. Create a promotion campaign across Twitter with enticing one line tweets. Make sure you are reaching the right audience by growing your targeted Twitter followers. Don’t be afraid to tweet the video repeatedly, just incorporate different and creative tweets to compliment your link.
Video is a powerful sales tool. Who has time to read an email when you can watch a quick video? Send your videos in sales emails, new letters, and even customer service tutorials.
5. Track your campaign
Don’t rely on YouTube view counts. With video embedding in blogs and other sites, YouTube counters never seem to be correct. If you have a BroadcastCloud video platform, you can track your video views no matter where they are embedded. If you are still relying on YouTube, we suggest using a Google Analytics unique url to track click throughs on video broadcasting.
Take your measurements one step further with call-to-action lead generation forms. With in-video and out of video call-to-actions you can clearly qualify who is interested enough in your product to sign-up for a demo. Gather market research with in-video polling and questionnaires. The limits are endless!